Social media optimization is the hottest topic in the web world since last year. Search engine optimization, no doubt it is a finest art which is mixed with technical skill also. But if optimization process includes a nice attempt with Social Media, really it will give the perfect and valuable result.
Definition: -- Social Media Optimization is a collection of processes for producing publicity through social media.
Social Media Optimization is an internet marketing technique that includes a number of methods to promote your product/service/business/website on social media.
In other word we can say that Social media optimization is a very important and beneficial part of search engine optimization process by which search engine optimizer can easily improve the back link and popularity of the website. It is the very essential area on which whole online promotion (marketing) depends.
Benefits of social media
Promotion of social media fluctuates depending upon what you are looking to do. For some sites, the greatest benefit to SMO is the instant exposure and influx of inbound links it creates. With any luck, a significant portion of your new links will be coming from quality sites in your field. You need to be able to capture those first-time visitors and convert them into loyal site community members.Social media can introduce the sites that you own or you like to others with relevant tastes, can drive traffic to your site, and valuable backlinks. Social media can help search engines in multiple ways:--
• Indexing Sites Faster
• Deeper Indexing
• Number of Votes related to quality of sites